AFTERGLOW
AFTERGLOW is a beverage brand concept that embodies a laid-back yet lively spirit, contrasting with the classic upscale aesthetic of the most sparkling beverage brands. The name reflects the natural 'glow' of health and wellbeing. The groovy logo coupled with the sleek sans-serif font aims to balance between liveliness and commitment to quality, ensuring accessibility and readability. The color palette was chosen to be vibrant yet not overly bold, inviting enjoyment by individuals seeking a refreshing and relaxing experience. This project showcases the branding, packaging, and visual identity for AFTERGLOW, aimed at adding a splash of vibrancy to the sparkling beverage market.
